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Understand perspectives and topics. 
Reveal inspiring opportunities for innovation. 

I am an independent researcher with nearly 20 years’ experience producing high quality research, and research and trend-based content, for companies including The Guardian and BBC Worldwide.

I work with cross-sector clients from around the world, both directly and through research, marketing, and PR agencies.

I hold a 2.1 degree in Geography from Durham University, studied Freelance Journalism and Feature Writing at London School of Journalism, and I am Adobe Creative Cloud Suite trained.​

Laura Lyon

Services

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Research support by the day

I will work for you on a day rate, assisting you with your quantitative and qualitative market research needs. 

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Research projects

I will work with you to design and carry out a bespoke research study that meets the objectives you have. This could be understanding a group of people or a topic, and presenting opportunities (in your chosen format) for the future. 

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"What are the trends I need to know about?"

I will provide you with a written document (your choice of format) to further your understanding of trends relevant to your work, and the opportunities that exist for you in the future.

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Reports, white papers and articles 

I will use my writing and graphic design skills to produce fresh, easy-to-read and eye-catching research and trend-based reports and content. These further knowledge of, and demonstrate expertise of, the latest thinking, innovations and opportunities.

Desk research/ literature reviews

Mining publicly available data, white papers, published market research, Google search data, web stats, media and social media analysis and trend analysis. 

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Expert opinion

Interviewing experts in their fields, including thought leaders, senior industry leaders, academics, psychologists and influencers. 

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Online surveys and interviews

Researching members of society, for example those of a specific life stage, or from particular interest groups, or with specific behaviours, attitudes and needs.​ Using client databases and/or buying in respondents.

Methodologies

Get in touch!

Please leave your contact details and we can discuss working together. 

Thank you for reaching out!

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©2025 Laura Lyon

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